Generally, though, cloaking is used to deliver one well-designed page to your visitors and a separate,highly-optimized text page to the search engine robots in order to achieve high, yet manipulated rankings.Many search engines that discover a cloaked website will then ban the site.Cloaking is Web Design seen as unethical because it violates the WYSIWYG (what you see is what you get) nature of the web.this calls into question the ethical framework from which you are working under.If a website is on the up and up, why hide parts of it?
Reputable search engine optimization companies will do keyword research on their customers’ behalf and advise their customers as to the most popular keywords appropriate for their website. have the tools or know where to look for this information,they pick low-ranking, low-popularity keywords and even when they end up in the top 10 of the search engine rankings,the traffic they receive is minimal (after all its all about receiving lots of targeted traffic isn’t it?).
So, some search engine companies may optimize your website for hundreds of low-ranking keywords, take your money and your results will be abysmal.This is all about making money for the SEO companies and not good SEO ethics.Doorway or gateway pages were one time in vogue and now have fallen down into the area of ethical grayness.Doorway pages are highly optimized pages aimed at gathering high search engine rankings.There is no viable content on these pages for the visitors and in fact only serve to encourage visitor to click to get to another part of the website which does have content.
Doorway page systems are generally hidden from the visitor.Once again if a website is on the up and up, why hide parts of it?.Filtering out the legitimate search engine optimization companies from the scammers can be a difficult task.The legitimate SEO community doesn’t want to have to deal with this any more than you do because it makes us all look bad.Here are some illegitimate search engine optimization practices to avoid.Some SEO spam.